FAQ

Firesky Studios designs, develops and supports websites and online shops for businesses in Ireland and beyond. Our work includes WordPress websites, Shopify stores, ecommerce development, website redesigns, theme customisation, website hosting, SEO focused content and ongoing website improvements.

We work with businesses, independent brands, entrepreneurs and Irish SMEs across different sectors. Our clients may be launching a new business, replacing an outdated website, moving from another platform or improving the performance of an existing online shop.

Yes. Firesky Studios is based in Ireland and works with businesses in Ireland and internationally. Most website communication and project work can be handled remotely using email, video calls and shared online tools.

Your involvement depends on the size and type of project. We need your input during the planning stage so that we understand your business, customers, products and priorities. You may also need to review designs, approve content and test the website before launch.

We keep communication clear and focused so that you know what is required without needing to manage every technical detail.

We aim to keep communication straightforward and consistent throughout your project. You will be able to discuss the project, ask questions, provide feedback and receive updates without having to explain the same requirements repeatedly to different people.

Yes. We can plan and build a new website around your business, services, customers and future requirements. A new project normally includes planning the page structure, reviewing the content, creating the visual direction, developing the website, testing it across devices and preparing it for launch.

Yes. A redesign does not always mean starting again. We can review your current website and identify what should be retained, improved, replaced or removed.

This may include the design, navigation, page structure, content, mobile experience, speed, calls to action or technical setup. Where appropriate, we can improve the existing website rather than replacing features that are already working well.

An effective website needs to do more than look professional. It should make it easy for visitors to understand what you offer, find the information they need and take the next step.

We consider factors such as:

• Clear navigation and page structure.
• Useful and relevant content.
• Mobile usability.
• Fast and reliable page loading.
• Accessible layouts and readable text.
• Clear contact or purchasing journeys.
• Trust signals, policies and business information.
• Search engine visibility.

Yes. We can build websites with manageable content areas so that you can update text, images, blog posts, products or other information without needing to edit code.

We can also explain how the relevant parts of the website work and provide guidance after launch.

We may use established design systems, themes or starting layouts where they provide a sensible foundation for the project. This helps keep development practical and efficient, but the finished website can still be adapted to your branding, content, customers and business requirements.

Using a proven starting point does not mean that every website looks or works the same. The structure, content, styling and functionality are shaped around the individual project.

Yes. We can work with your existing logo, colours, fonts, photography, product imagery and brand guidelines.

If your branding needs updating or is not yet fully developed, we can also help you make practical decisions about how it should be applied across the website.

Neither platform is right for every business. The best choice depends on what you sell, how you manage your content, how complex your store needs to be and how much technical control you require.

WordPress is often suitable for business websites, blogs and content led websites. It offers considerable flexibility and can be extended with plugins and custom features.

Shopify is designed primarily for ecommerce. It provides a managed platform for selling products online and usually requires less server management from the store owner.

We can discuss the advantages and limitations of each option before recommending a platform.

Yes. We can help assess whether moving platform is worthwhile and identify the information that needs to be transferred.

This may include products, categories, images, customer information, orders, pages, blog content, redirects and integrations.

A migration needs to be planned carefully so that important content is not lost and existing search visibility is protected as far as possible.

In many cases, yes. We can review existing WordPress and Shopify websites and work with the current theme, layout or setup where this is practical.

Before starting, we will identify any limitations created by the existing theme, plugins, apps, hosting environment or previous development work.

Firesky Studios can help with Shopify store design, theme customisation and improvements to the customer journey.

Depending on your requirements, this may include:

• Shopify theme customisation.
• Shopify Dawn theme improvements.
• Homepage and landing page sections.
• Collection page layouts and product grids.
• Product page improvements.
• Navigation and mega menu design.
• Custom Liquid sections and blocks.
• Mobile layout improvements.
• Calls to action, trust features and conversion improvements.
• Product, collection and content organisation.

Yes. We can customise the Dawn theme to give your store a more distinctive design and improve how customers browse and buy.

Customisation can include the homepage, header, navigation, announcement bar, collection pages, product pages, cart, footer, blog templates and other areas where the theme allows custom sections or Liquid code.

Yes. Product pages need to answer the questions customers have before they buy.

We can review product information, image placement, descriptions, options, delivery details, trust signals, related products and the buying process. The aim is to make the page clearer and easier to use rather than simply adding more design elements.

Yes. Collection pages play an important role in helping customers browse