Our Approach To Building A Website

See a detailed summary on our approach to developing a website. Here we cover all the essentials you need to know.

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Our Approach To Building A Website

A detailed summary of our approach to building a website. One of the first aspects to look at for a project is choosing the type of Content Management Platform on which to build the website on.

We use both WordPress and Shopify as the platforms for building websites and online shops. In terms of general website development WordPress is the platform of choice we use.

Here we outline why this is such a great platform and what benefits this brings in for the client.

Prototyping Store Front Page Layouts On Tablet

WordPress is by far the most popular platform in use today. Its ease of use for the client and future proof aspect makes this the perfect cms platform.

From a web development perspective, we cannot say enough about this platform. All most any application and function can be achieved. Hundreds of thousands of developers worldwide build applications specifically for this platform.

Readily available in the plugins library both free and premium plugins provide a solution for any function your business may need.content acquisition.


Technologies we use in our website build deliver performance and design flexibility. There are a four additional technologies we use in the website build. These are Astra, RankMath, Elementor Pro and WP-Rocket Pro.

Astra is a super fast and lightweight framework that produces great results in terms of performance and design capabilities when used with Elementor.

Elementor is a visual editor that offers flexibility and design control on laptop, tablet and smartphone. 

For performance, we use Wp-Rocket to optimise the website for site speed and fast loading times. On-page optimisation is handled using Rank Math which is a successor to the popular Yoast plugin.

With Rank Math, both Schema Pro and Yoast can be integrated when both applications may already be present on a website.

woman drinking coffee browsing laptop
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Mobile Version

There is a science to delivering engaging content on a small screen.

Cognisant of the fact that more users access the internet via smartphone we adopt a mobile-first approach.

While the website is created on a widescreen format the ultimate focus is in how the layout design displays on a smartphone.

As the global elements and specific pages get developed the mobile version in the creation process closely follows.

During the design phase, we actively go between three screen size layouts ( laptop, tablet and smartphone ). The mobile version has to adhere to a consistent design and display from the widescreen version.

On top of this, the mobile version has to be equally effective in terms of usability and engagement.

Designing For Mobile

When Migrating A Website

The main priority when migrating a website is to preserve the cached URLS.

The first step when an existing website has to be migrated over to a new hosting setup is to preserve the cached URLs. This ensures that any SEO value is kept.

Typically a backup of the existing database is done along with a frontend copy of the site. Content, imagery and other data get stored as a reference for the new project. See case study https://fireskystudios.com/move-from-squarespace-to-wordpress/

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Input Beyond The Brief

We can be proactive beyond the initial brief if we think some additional pages or aspects would add immediate value to the project.

Typically we can make suggestions if we think new page content would contribute effectively in line with the project scope.

The suggestions we can offer are part of our service and it is then up to the client on whether to take on any suggestions.

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As with any project feedback and how users interact with a website provides valuable insights.

Google Analytics plays a pivotal role in how your website evolves. So at the outset, we implement a script or tracking ID on the website with data coming back within 24 hours.

Woman Using Mobile

Asseccibility to the user data can be either accessed from right within the admin panel with the use of an established plugin or directly from a Google Analytics account.

While the client can access their own data we can help in taking steps for the client to effectively assimilate the information. Furthermore, we can provide insights based on the feedback coming into on how to improve the results.

Website Security

In terms of website security we use SSL certification for secure encrypted transactions.

SSL security installed and integrated into the website means secure transactions. Data flowing from one server to another gets encrypted making it impossible for third parties to intercept.

Furthermore, this ensures that browsers such as Google Chrome, Firefox, Explorer and Safari render the website without any unsafe warning signs being displayed to the user.

Additionally, we provide ongoing management to keep the website up to date with the latest technologies thus minimising any potential vulnerabilities due to out of date plugins.

Along with side security we provide a scheduled back up service of the databases and website files. So in the unlikely event, there was a security breach there would be a clean backup to reinstall.

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Our target in terms of website performance is to gain a double AA Grade score. Results are provided to the client for each page on the performance.

There are twenty-six key areas we look when optimising for performance. Some of the primary factors are website compression, minified CSS and javascript, font resource, deferred loading, image optimisation.

Performance aspects are realised for both desktop and mobile devices.

Woman user engaged on a laptop as a result of good website design
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Branding & Design

Brand identity is created in line with the business core values, and proven design strategies.

Visuals, colours and page elements all play a part in the perceived brand. These days with everyone being so visual we realise that this must play a significant role in the website creation process.

We use our skills in this area of visual communications to deliver a compelling brand identity.

Design Board Showing Page Displays Browser Style
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Beyond The Build

Beyond the build of the website, we can play a role in providing ongoing support. We can also go as your smart partner should you choose to uptake on a website management package or e-commerce management setup.

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