Website speed is now a more important factor than ever before. It supports almost everything that underpins a website’s prospects for success online.
It’s a fact that a one sec delay in page speed results in:
Website speed impacts on voice search, usability, brand perception, engagement and ultimately how a website ranks in the search engines. According to Google, best practice is three seconds. Unfortunately, according to its recent benchmark report findings, most sites are nowhere near that.
Test your website speed in seconds.
Website speed supports voice search which is now a staggering 27% of the global mobile search.
Relevancy of content to the voice search query is a key factor however along side this is speed. Search engines want to deliver the user the best available results for a given search. Part of the equation in evaluating which websites to return is speed. Especially for mobile where band width could be limited the fastest websites will perform better. Users won't with for a website to load if the time taken is not inline with their expectations.
Global Web Index, Voice Search Insight Report, Global Data
There may be several reasons for a poor performing website. A key factor that plays a role for optimal results is page speed.
Poor performance will have an inevitable knock on effect in many areas. Low ranking, usability, voice search and negative brand perception are just a few of the areas that can be affected. There is a way to check your website performance quickly and easily.
Reasons Why Website Speed Matters
Fast loading times and user engagement are bound together and integral to usability.
Reduces Bounce Rate
Faster websites reduce user frustration and bounce rates. Fast websites increase dwell time and conversions.
Fast loads speeds reflect well on the brand perception of a business website.
Speed is a key factor with voice search queries. Search engines serve up question based voice search from websites that won’t produce slow latency.
Better SEO results
Faster websites do better in the search engines. Slow websites get penalised by the search engines.
MANAGED CLOUD HOSTING
Cloud Hosting Helps Speed
We can help your business get better results on loading times by migrating your business website to cloud based hosting. Firesky provide fast, secure and reliable website hosting. With data servers in Ireland and internationally, no matter where your website is being viewed from, your website will give your prospective customers super fast loading times and an enhanced user experience.