We rebranded the entire website front end and upgraded Airmid’s new store with multiple feature-rich functions. The result has increased conversions in all areas.
When viewed in a group moodboards provide clarity on several aspects including brand design consistency and display variation on various screen sizes.
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PRODUCT IMAGE SCROLL
SLIDE LEFT NAVIGATION
Sticky Add To Cart
Sticky add to cart button fades into view as the user scrolls down on a product.
While the traditional add to cart button is still present, however having the add to cart button appears in the user’s screen contributes to a higher conversion rate. Subtle and fading away on scroll up this feature is one of many on mobile that contributes to a great shopping experience.
Promotional sections on the store front visual bring customers into the collections and products pages.
Airmid sent over via courier selected products to be photographed in studio. Visuals were then created from our photoshoot to be used in multiple areas including the online store, print promotions and social media.