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The Client
Shopify Redesign For Airmid Skincare.
Airmid is a family business based in the Burren Co. Clare with all products being handmade using homegrown herbs, pure essential oils and local beeswax, propolis & honey. Airmd export to many countries and are in many retailer shops nationwide in Ireland.
The Challenge
Airmid needed a new visual strategy & upgraded Shopify framework.
We rebranded the entire website front end and upgraded Airmid's new store with multiple feature-rich functions. The result has increased conversions in all areas.
Solutions
Brand Photography.
Airmid sent over via courier selected products to be photographed in studio. Visuals were then created from our photoshoot to be used in multiple areas including the online store, print promotions and social media.
Design
Mood Boards
When viewed in a group moodboards provide clarity on several aspects including brand design consistency and display variation on various screen sizes.
Project Typography: Muli
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Typography Weight: Medium 400 / 700
Muli 400
Muli 500
Muli 700
Body Font: Muli
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Palette
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Desktop display
Desktop display
PRODUCT IMAGE SCROLL
CHECKOUT PAGE
SLIDE LEFT NAVIGATION
Sticky Add To Cart
Sticky add to cart button fades into view as the user scrolls down on a product.
While the traditional add to cart button is still present, however having the add to cart button appears in the user’s screen contributes to a higher conversion rate. Subtle and fading away on scroll up this feature is one of many on mobile that contributes to a great shopping experience.
Promotional Sections
Promotional sections on the store front visual bring customers into the collections and products pages.
The Wellness Pod