The Client

Smyth knives logo

A Successful Change Of Ecommerce For Smyth Knives

Based in Meath and skilled in making handmade knives of the highest quality and craftsmanship Paddy Smyth now exports his products worldwide. Sought after by collectors, hunting enthusiasts and clients who want to own a unique piece handcrafted in Ireland with Irish materials.

Strategy

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Challenge

It was clear that the existing WordPress website was under performing and not generating sales and traffic as expected. The decision was made to move the website platform based on our recommendations.

We recommended rebuilding the website on Shopify a dedicated ecommerce platform. In addition feature rich framework was developed on Shopify with a whole range of functions designed to maximise sales and conversions.

Branding smyth knives

Migration

Change

The bolt on ecommerce that had previously been on the previous WordPress was migrated over to the new website based on Shopify. Including all the essential ecommerce data, customer details, order history, products and categories were successfully transferred across to the new development website.

Tri visual
Smyth knives website
Mobile website examples

Brand Photography

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Visuals

A selection of initial products were photography at Firesky Studios. Bush craft knives were photographed in an outdoor setting. While the kitchen knives were set up and photographed in studio. Afterwards photo enhancement was applied to the original images using Adobe software - Lightroom and Photoshop.

Before After Photo bushcraft knife beforeBushcraft knife forest
Before After Chef knife originalEcommerce product photography
Ui design smyth knives

Project Typography: Playfair Display

Playfair Display

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Typography Weight: Medium 500 / 700

Playfair 500

Playfair 500

Playfair 700

Blade heated

Body Font: Poppins

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Palette

#F6793C
#CF6937
#3D3D3C
#7C7C7C

Playfair 500

Product Detail Page Wire Frame

Product page wireframe

Product Collection Page Wire Frame 

Collection page wireframe

Home Page Wire Frame

Wireframe

Home Page Wire Frame 

Ecommerce wireframe store front
Home page layout second example
Front page design smyth knives

Cart Drawer & Check Out Page.

Review

300% Increase In Sales

Since the new Shopify website was launched in mid 2021 the sales have increased by more than 300% compared to stats on the previous website. Ease of use, speed and conversion features are the hallmark of this new website. Sales continue to increase month on month for Smyth Knives.

ECOMMERCE

Airmid Skincare