DATE . 1 . 9 . 2018

increase site speed

A fast website is a ranking signal with Google.

SITE SPEED

50% of people expect a website to load in two seconds. In 2018 milliseconds count. For every second that your website takes to load it’s going to affect your earning potential. Improve website speed and you also benefit from outperforming your competitors in the search engines. Faster websites get returned higher over the other sites, both on mobile search and desktop. Google has publicly stated that a faster website is a ranking signal.

It’s not that Google boosts faster websites, its that the search engine penalises slower loading sites. To this extent you can outperform your competition and get ahead in the search results.

The first step is to make sure your WordPress website is running on at least PHP7. Once changed over to PHP7 you will see improvements straight away. However, make sure that your site is compatible with PHP7.

The second step, optimise the website images to be light in file size. A typical website image can be fine at 100 to 150 kb in size. However, if you upload an image direct from a smartphone the image would be quite big typically 3-4 MB, way too high for the web and will slow down the website quite substantially.

The third step gets your developer to compress the site files, minimise the number of page requests, Javascript and CSS. By combining CSS files and Javascript files your website can speed up dramatically. 

Yes, slow websites hurt your business online. This page has a 98% Page Speed Score. Why don’t you check your site nowhere in GTMetrix

Aim for an A Grade page speed score in GTMetrix and you won’t have to worry about too many sites surpassing you.

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