No one likes a slow website. Currently the stats show that 50% of people expect a website to load in two seconds. The statistics also demonstrate that for every second that passes for a website takes to load will impact on earning potential. There are multiple benefits to be realised from optimising a website for speed and performance. The benefits listed here include:
Make sure your WordPress website is running on at least PHP7. Once changed over to PHP7 you will see improvements straight away. However, make sure that your site is compatible with PHP7.
Another step towards getting high performance results and tested in GTMetrix is to use a good caching plugin.such as WPRocket.
Aim for an A Grade page speed score in GTMetrix and you won’t have to worry about too many sites surpassing you.
Key areas that can be optimised for speed and performance:
Fast loading websites reflect well on your business brand. Users who get to the information on a site fast have a favourable perception of the brand as a result of a good user experience.
Improve website speed and you also benefit from outperforming your competitors in the search engines. Faster websites get returned higher over the other sites, both on mobile search and desktop. Google has publicly stated that a faster website is a ranking signal.
It’s not that Google promotes faster websites, its that the search engine penalises slower loading sites. To this extent you can outperform your competition and get ahead in the search results.