DATE . 05 . 03 . 2019
GUIDELINES FOR SEO FRIENDLY WEBSITE DESIGN
Aspects such as user experience, accessibility, quality content, adaptive design and site speed, schema are just some of the factors to consider in a website design.
USER EXPERIENCE HIGH VALUE CONTENT ADAPTIVE DESIGN SITE SPEED SCHEMA SITE FRAMEWORK KEYWORD TARGETING
There are multiple aspects to search engine friendly website design. Firstly there are the overall website factors such as site speed, the type of website platform and to some extent website framework, a hierarchy of the content and adaptive design. The other area to consider being the on page aspect, factors such as the URL, title and meta description, quality of content and schema. While there are many more aspects to an SEO friendly website, we will endeavour to cover some of the main areas in this article.
Platform Type & Website Framework
Notwithstanding e-commerce with websites in general WordPress performs extremely well in the search and comes full responsive by default. The other guideline here is to have a very effective framework in terms of performance, speed and the ability to support well-executed page layout design. There are many website frameworks out there however not all perform to the same extent or ease of integration with page design builders.
Creating High Value Content
High value and in-depth content that answers the user’s query on a topic matters. When your page is the most helpful in providing answers and information that is highly valuable you get increased user engagement, dwell time, clicks and shares that are signals to the search engine that this website is relevant.
Adaptive Design & Good Design
Nearly every website built with WordPress is adaptive, the trick is in creating adaptive content that is user-friendly. By this, we mean quick-loading mobile designed pages, engaging easy to assimilate messaging and content. The more these aspects are developed the better the user experience. Ultimately great user experience brings in results.
Design and effective page layout plays a role in how users engage with a website. The better design creates perceived credibility and an appealing environment in which to deliver a brand message.