Fact 45% of all Google searches are local. However 60% of local business have not even claimed their business on Google.
Ranking locally for your services and business can be done through your website, social media, Google My Business and online business directories featuring the area. Google My Business would be the first aspect to look at if you are not ranking as you should be. Google My Business is the map based return that shows the businesses in the area for a given topic. Typically there are three listings with an option to click into the map to view the listings that are active on Google My Business.
There are ways in which you can gain more exposure to Google My Business.
- Optimise your Google My Business listing to be relevant to what you do and what users are searching for.
- Writing or submitting specific posts in Google My Business will help more people find you.
- Have you added all the services or products you do in Google My Business if you have not then you are missing out on valuable traffic and leads coming your way?
- Google reviews are an excellent way to create credibility make sure you are active in looking for reviews.