Some digital SEO marketing terms you should know about.

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Canocial Url

What is a canonical URL? Canonical URL is a piece of code in the header of a website that specifies the preferred URL to use. There are variations on a URL and so it is important for SEO that the preferred URL is understood by the search engines in order to avoid duplicate content. The search engine needs to know the true originating source of the web page content. You can learn more here on the importance of canonical URLs

Latent Semantic Indexing

It sounds very technical this phrase, though it really means that search engines put keywords into relative groups also known as LSI. So, for example, ranking at the very top for the keyword mattress it can be possible to rank for the keyword phrase memory foam mattress company.

Landing Page

A landing page is just simple where a person is directed after clicking on a link. Sometimes the landing page can be set up to channel a user in a very specific direction. A landing page can be set up to be relevant to a target market with a set of predefined goals designed on the page.


Backlinks are links pointing back to a website from another site. Depending on the quality and authority of the backlink they are a way of endorsing a website. Backlinks will happen naturally as a result of a website content that is high quality and of value to the reader.

Dwell Time

This is the amount of time as the phrase suggests that a user remains on a web page. High-value engaging content can keep users on a page longer. Signals like these are used by search engines to evaluate page value.

Click Through Rate

Click through rate or CTR is measured by impressions delivered in the SERPS versus the number of clicks received. Learn more on CTR


Snippets are very valuable as they make your website stand out in the search result listings. They can be in the form of a short relevant post and image. The reason why use rich snippets are that it gives the viewer more precise information about the listing before clicking through. Snippets are particularly significant for mobile search.

UI Design

The UI design is relevant to SEO in that good UI page layout on mobile means a clearer brand message and aesthetics. UI Design plays a role ultimately in conversion rates for a website. UI stands for user interface or more simply put the front of a website, the page layout, elements,  typography etc.

UX Signals

UX stands for user experience, it is the quality of the experience that can have a bearing on dwell time, engagement and access of information. More on UX/UI design here. When users stay on your site longer this tells Google that this web page keeps users happy.


What does SERP stand for? This means the Search Engine Results Page. It is where a website gets listed on a single page after a search is done. The title and description of the page are displayed along with short relevant information when rich snippets are enabled.

Bounce Rate

Bounce rate is the percentage of users that leave a website. The lower the bounce rate means a website page content is high on value and relevancy. Bounce rate is measurable using Analytics, so bounce rate can be improved based on the data coming in.

Conversion Rate

Conversion rate is the achievement of quantifiable goals such as a phone call, click on a link, fill out a form, purchase or sign up.

Google Suggest

While typing in a search term to Google search, Google will suggest keywords in a drop-down style.

Bucket Brigades

Bucket brigades are words and phrases that keep users on a website page longer. Bucket brigades can be used on long-form pages with hundreds of words of content.

Benefit Driven Sub Headings

Benefit-rich sub headings can boost time on page, which in turn can lead to higher rankings.