Ease of use and clarity of message along with engaging visuals get better results.
We focus on transferring desktop design to the small screen. Optimally set up means getting the aesthetics, brand feel, accessible, clarity of message and user engagement right. With mobile design there are a set of principles to be adhered to and when not applied properly the mobile website site can loose a lot of it’s effectiveness.
Mobile users interact with content on their smartphones primarily in portrait mode.
ATTENTION TO DETAIL
There is one fundamental for designing content on smartphones, keep it engaging. If this is done correctly there is a significant increase in conversion rates from mobile phone users. Displaying in a smart way, so that there is impact, clarity and engagement.
We focus on portrait mode when designing pages for mobile. That rectangle area has the potential to create impact and get better results. Lots of good things happen when your website displays seamlessly on mobile.
User engagement goes up.
Better user experience keeps the end user happy.
Smart phone users stay on a website longer.
Better understood brand messaging.
Ranking in mobile search goes up.
Portrait mode on mobile has a screen area that when maximised for display creates clarity and impact.