Client
AIRMID NATURAL SKINCARE
Services
Shopify upgraded ecommerce included new framework, additional mobile usability features and brand photography.
The Project Scope
To upgrade Airmids Shopify website, improve usability on mobile and create brand visuals through product photography.
The Result
A highly usable website that has increased conversion rates since the new upgrade. Sticky add to cart on mobile along with suggested touch screen products on evry product page. The result of numerous usability features is an enhanced shopping experience for Airmids customers.
TYPOGRAPHY : MULI
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Muli Typeface
FONT WEIGHT 300
Muli Typeface
FONT WEIGHT 700
Colour PALLETTE
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STICKY ADD TO CART BUTTON
Sticky add to cart button fades into view as the user scrolls down on a product. While the traditional add to cart button is still present, however having the add to cart button appears in the user’s screen contributes to a higher conversion rate. Subtle and fading away on scroll up this feature is one of many on mobile that contributes to a great shopping experience.
BRAND PHOTOGRAPHY
Airmid sent over via courier selected products to be photographed in studio. Visuals were then created from our photoshoot to be used in the front store view in promotion banners and home page sections.